Project Objective
This Japanese Media Company was in desperate need of a new brand. ASC was looking for a new mark that was "interactive, feminine, approachable & modern".
The Solution
This modern and fresh logo meets the criteria from ASC by using two overlapping shapes to imply interactivity and a sense of working together. Growth is suggested by the shapes seeming to grow out of one another and the soft curves bring the feminine aspect.
ASC
Logo & Stationary System