Project Objective
After office supply company Wilson Jones finished a packaging and positioning overhaul on their bindery line, they needed to create a marketing piece that could educate their customers about the recent changes.
The Solution
The solution was simple: The cover of the brochure illustrates the theme “Change Is Good”, while the rest of the piece details the new binder features and walks the customer through the company’s new “Good, Better, Best” product strategy.
Wilson Jones
Change is Good : Brochure