Project Objective
The Wilson Jones product catalog encompasses the entire line of Wilson Jones products and all of its various brands. This catalog was created so retailers and channel partners could get up to speed on all product lines and get all the information they needed for their ordering process. But Wilson Jones wanted to create more than just a run-of-the-mill catalog. They wanted to talk about the latest product positioning strategy (presentation, organization and storage) and showcase how some of the current packaging could help retailers to better organize their stores to sell the Wilson Jones product.
The Solution
The catalog included a full-page photo for each product category which displayed the products in use as either organizational, presentation, or storage solutions, according to the company's new product positioning strategy.
Wilson Jones
Wilson Jones Product Catalog