Project Objective
Visual Insights realized how hard it is to make a memorable impact with the usual direct mail and wanted to take it to the next level.
The Solution
This direct mail piece is actually a 3D piece. Just slip on the red and blue glasses provided with the mailing and you would see a hand reaching out toward your face or the title floating above the page. The piece was mailed in a vellum envelope to entice the recipient to open it up.
Visual Insights
National eQuirer : 3D Direct Mail